About.
Brand Systems. Integrated Campaigns. Experiential Design. Strategic Storytelling.
I am a Creative Director with 18+ years at the intersection of creative vision and operational discipline. I build brand systems that scale, lead teams that grow stronger over time, and stay hands-on in the work because that is where the standard gets set.
My approach is hands-on by design. I stay close to the work, concepting, designing, and art directing alongside my team, while also setting strategy, presenting to executive leadership, and managing the cross-functional relationships that keep creative aligned with business goals. I believe the best creative directors never fully stop being designers.
Over the years I've led brand development for organizations launching new products, repositioning for new audiences, and building from scratch. I've directed campaigns that drove measurable revenue growth, launched sub-brands that reached multi-million dollar valuations, and created conference experiences for thousands of attendees that felt as cohesive as they were compelling.
What I care most about: building creative that earns trust, systems that scale without losing quality, and teams that grow stronger over time.
I'm based in the Chicago area and work remotely.
Personal Information
- Name Darren Jasieniecki
- Residence Chicagoland
- Email djasieniecki@comcast.net
- Education Purdue University
- Degree Communications
Skills
Creative Leadership
Brand Strategy and Positioning | Visual Identity Systems | Creative Direction and Art Direction | Team Building and Mentoring
Campaign and Production
Integrated Campaign Development | Video and Photography Production | Experiential and Event Design | Motion Design and Animation
Operations and Technology
Scalable Creative Operations | AI-Enabled Workflows | Figma and Adobe Creative Cloud | Creative Project Management
Brand Systems
Brand Governance and Standards | Design Systems and Templates | Multi-Brand Portfolio Management | Brand Evolution and Stewardship
Portfolio - Featured Projects.
- All
- Branding Campaigns
- Brochure
- Logo
- Video
- Website
Brand Development – NIC Academy
Year End Report Brochure – 2024
Data Visualization & Dashboard Design
360° Branding Campaign – 2024 NIC Spring Conference (Digital, Print, Video, Motion, Event & Social)
Video Presentation/Animation
Outdoor/Large Format Signage
Executive Presentation Design
Video Production/Storytelling
Website Design/Production
Please feel free to contact me at djasieniecki@comcast.net if you have any specific portfolio requests.