DARREN JASIENIECKI

Creative Direction Brand Systems & Visual Identity Experiential & Event Design Creative Team Leadership Integrated Campaign Development AI-Enabled Creative Workflows

About.

Brand Systems. Integrated Campaigns. Experiential Design. Strategic Storytelling.

I'm a Creative Director with 18+ years leading brand strategy, integrated campaigns, and experiential design across digital, print, video, and live environments. I've spent my career at the intersection of creative vision and operational discipline, building the systems, teams, and standards that let great work happen consistently, at scale, and on deadline.

My approach is hands-on by design. I stay close to the work, concepting, designing, and art directing alongside my team, while also setting strategy, presenting to executive leadership, and managing the cross-functional relationships that keep creative aligned with business goals. I believe the best creative directors never fully stop being designers.

Over the years I've led brand development for organizations launching new products, repositioning for new audiences, and building from scratch. I've directed campaigns that drove measurable revenue growth, launched sub-brands that reached multi-million dollar valuations, and created conference experiences for thousands of attendees that felt as cohesive as they were compelling.

What I care most about: building creative that earns trust, systems that scale without losing quality, and teams that grow stronger over time.

I'm based in the Chicago area and work remotely.

Personal Information

Name Darren Jasieniecki
Residence Chicagoland
Email djasieniecki@comcast.net
Education Purdue University
Degree Communications

Skills

• Creative Direction & Execution
• Marketing Campaign Execution
• Team Leadership
• Project Management
• Hands-on Creative Design
• Event, Signage, and Environmental Branding
• Social Media Strategy & Engagement
• Branding Consistency & Strategy
• Vendor & Budget Management
• Copywriting

• Workflow Optimization
• Experiential Design
• B2B and B2C Marketing
• Print Production & Fabrication Oversight
• Content Creation
• UI/UX Design
• Design Systems & Templates
• Video & Photography
• Remote Management
• Strategic Brand Management

Technical Competencies

Photoshop • InDesign • Illustrator • Premiere Pro • Aftereffects • Figma • WordPress • Audition • Designs.ai • CSS • HTML • Workfront • Asana • Hootsuite • Midjourney • Final Cut Pro HD • GA4 • Keynote • Photography