Challenge: Revitalize the appearance of the NIC white papers and case studies.
Idea/Inspiration: Adopt a minimalist design approach, integrating images, custom charts and infographics to create a more visually engaging and balanced document, despite its text-rich nature.
Delivery: Produced an informative white paper focused on enlightening readers about the choices available in Active Adult senior living.
Responsible for: Creative Direction Project Management Graphic Design