Created For: H-F Park District, National Gold Medal Award Ceremony

Challenge:
Develop a brief, engaging video, approximately two minutes in length, showcasing the distinctive qualities and achievements that position the H-F Park District as a premier park district nationwide, with minimal to no budget.

Concept and Inspiration:
Conducted focus groups to pinpoint the park district’s standout features and offerings. The strategy involved featuring a local resident who has actively engaged in the park district’s programs and events, sharing their personal significance and impact.

Execution:
The completed video was showcased during the prestigious 2018 NRPA Gold Medal ceremony, attended by over 10,000 individuals, celebrating the Homewood-Flossmoor Park District’s accolade.