Challenge: Develop a brief social media video that introduces the features of the new NIC website.
Responsible for: Creative Direction Animation Copywriting Graphic Design
Original Storyboard
Leveraging the sleek layout and cohesive brand identity of the new website, I crafted a compelling, attention-grabbing video that showcases the website’s main areas and innovative features.
Using Adobe After Effects, I designed and animated a high-quality, visually engaging video to highlight the site’s unique offerings, perfectly optimized for social media platforms to drive excitement and engagement among our audience. The presentation was crafted to mirror and enhance the new website design, incorporating a thoughtful palette of greens, blues, and maroons to infuse it with dynamic and colorful energy. This cohesive color scheme reflects the website’s fresh, modern aesthetic, ensuring a visually engaging experience for the audience.