Visual Dashboard
Challenge:
Tasked with transforming dense market data from NIC’s Research & Analytics team, I designed this one-page visual dashboard to provide a clear, digestible snapshot of the $477.8B U.S. seniors housing and care sector. The challenge was to distill complex datasets into an intuitive layout that could be understood quickly by investors, operators, and policy stakeholders.
Idea/Inspiration:
Translated financial, operational, and demographic data into a cohesive, user-friendly design.
Developed a modular grid system to visually organize seven unique data sets, including market valuation, property supply, NCREIF returns, operator share, and ownership distribution.
Applied color-coding, iconography, and clean typography to support information hierarchy and scanning efficiency.
Collaborated closely with NIC’s economists and analysts to ensure accuracy and visual integrity across multiple data touchpoints.
Designed for both digital and print use, ensuring clarity at various scales and platforms.
Impact:
The dashboard has become a cornerstone resource in NIC’s data communications toolkit—featured in presentations, investor guides, and educational materials. It plays a critical role in reinforcing NIC’s mission to bring transparency and insight to the senior housing and care market.
Responsible for:
Creative Direction, Graphic Design, Data Design Conversion, Illustrations / Infographics
Select graphics from the dashboard were animated and repurposed into dynamic content for social media, extending the reach and impact of the original design.
