360° Branding Campaign – NIC 2023 Spring Conference
Challenge:
Craft a brand that embodies the laid-back, vibrant spirit of Southern California while seamlessly blending with the sophisticated vibe of the Marriott Marquee San Diego Marina.
Role:
Overall Creative Direction
Brand Development
Project Management
Graphic Design & Innovation
Illustrations
Wayfinding Layout
Logo and Branding:
The brand design captured the essence of California, using blues and greens to create a relaxed, welcoming vibe. It’s all about setting the stage for meaningful connections and impactful learning, blending the laid-back California spirit with a polished, professional feel.
Digital & Social Media:
Through thoughtful digital design and cohesive storytelling, we crafted social media graphics, email templates, and interactive content that reinforced the brand’s calming, sophisticated energy. Every touchpoint—whether a motion graphic teaser, an engaging email invite, or a live event update on Instagram and LinkedIn—was designed to immerse our audience in the tranquil yet vibrant aesthetic of the event.
Event Design:
For our conference at the Marriott Marquis San Diego Marina, I aimed to create an experience that truly felt like California. Inspired by the hotel’s sleek architecture and coastal backdrop, I used calming blues and greens to mirror the surrounding ocean views. I designed the main stage with subtle wave patterns and custom sailboat sails that blended seamlessly with the space. This intentional design not only captured the laid-back coastal vibe but also made navigation feel natural and intuitive—no need for cluttered signage, just a clean, cohesive flow.
Print:
We design vibrant flyers and informative trifolds to highlight event details, while the program provides easy navigation with agendas and speaker bios. Our polished sponsorship prospectus outlines benefits, and the preliminary program offers an early look at the schedule. All materials maintain consistent branding and high quality to elevate the conference experience.